In the BigPicture Example Series, we’ll show you different ways you can make BigPicture work for you. You can check out all these example files with your copy of the BigPicture software, which you can download here. Get BigPicture today and start playing with these fun and informative example models. The possibilities are limitless!
In the Harvard Business Review case study “Learning to Play in the New Share Economy” (July-August 2013), a fictional company Beacon Car Rental has recently acquired a car-sharing company VillageCar. The executives of the company are struggling with the strategy to use for integrating the acquired company into Beacon’s operations. Beacon is an established car rental company and VillageCar is a fast-growing start-up using a new car sharing model.
In this example, BigPicture is used to summarize the issues, risks, and arguments presented by the different executives in the case study. Three different integration options are shown in the map, with topics highlighting the pros and cons associated with each possible strategy.
The goal is to provide a summary map that can be used to review and discuss the possible options and come to a consensus decision in a strategic planning environment.
The map illustrates the benefits of using BigPicture to visually summarize complex set of relationships and issues in a diagram. When a diagram is used, people are more likely to understand those relationships, analyze them, and remember them. We’re more engaged when working with a diagram, and remember its concepts better.
Check out the full example model in BigPicture’s ‘Example Spreadsheets’ section under the Help menu: