BigPicture Example Series: Where to Start a Business

In the BigPicture Example Series, we’ll show you different ways you can make BigPicture work for you.  You can check out all these example files with your copy of the BigPicture software, which you can download here. Get BigPicture today and start playing with these fun and informative example models. The possibilities are limitless.


This example is based on the Harvard Business Review case study “Where to Launch in Africa.” In the case, a young executive is trying to decide where to open a new packaging manufacturing business in Africa. The entrepreneur is originally from the small country of Malawi, but has been living and working in Kenya for years. He must weigh many competing factors, both economic and personal, in deciding where to start his new company. How large is each potential market? How much help and support can he get? What will his cost structure look like? What are the political risks? Are there barriers to expansion? How competitive is each market? What will his lifestyle look like?



It can be very difficult to understand and analyze a decision such as this, especially with so many qualitative considerations and personal preferences.



BigPicture enables you to visually organize the issues at stake and navigate through the options logically. Features such as color-coded topics, visual markers and icons, and expandable/collapsible topics allow a decision-maker to categorize, understand, and communicate the issues. This example also uses hyperlinks to web resources the entrepreneur might be using for each country being considered.




Check out the full example model in BigPicture’s ‘Example Spreadsheets’ section under the Help menu:



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