BigPicture Example Series: Where to Start a Business

In the BigPicture Example Series, we’ll show you different ways you can make BigPicture work for you.  You can check out all these example files with your copy of the BigPicture software, which you can download here. Get BigPicture today and start playing with these fun and informative example models. The possibilities are limitless.

 

This example is based on the Harvard Business Review case study “Where to Launch in Africa.” In the case, a young executive is trying to decide where to open a new packaging manufacturing business in Africa. The entrepreneur is originally from the small country of Malawi, but has been living and working in Kenya for years. He must weigh many competing factors, both economic and personal, in deciding where to start his new company. How large is each potential market? How much help and support can he get? What will his cost structure look like? What are the political risks? Are there barriers to expansion? How competitive is each market? What will his lifestyle look like?

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It can be very difficult to understand and analyze a decision such as this, especially with so many qualitative considerations and personal preferences.

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BigPicture enables you to visually organize the issues at stake and navigate through the options logically. Features such as color-coded topics, visual markers and icons, and expandable/collapsible topics allow a decision-maker to categorize, understand, and communicate the issues. This example also uses hyperlinks to web resources the entrepreneur might be using for each country being considered.

 

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Check out the full example model in BigPicture’s ‘Example Spreadsheets’ section under the Help menu:

 

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BigPicture Example Series: Strategic Planning for New Drug Development

In the BigPicture Example Series, we’ll show you different ways you can make BigPicture work for you.  You can check out all these example files with your copy of the BigPicture software, which you can download here. Get BigPicture today and start playing with these fun and informative example models. The possibilities are limitless.

In the Harvard Business Review case study Bet on One Big Idea — or Diversify?” , the fictional big pharma company Caliska faces an important decision on whether to continue research on a promising new probiotic drug, L-39. The drug has had somewhat disappointing results so far in clinical trials, and there has even been some evidence of safety issues. However, Caliska’s strong research team believes that with further development, the drug can be made more effective and safe, and that it has the potential to be a breakthrough drug for the company, as well as for patients suffering from the gastrointestinal ailment called Crohn’s disease. The alternative is to make a quick profit by marketing L-39 as a dietary supplement (a nutraceutical), a decision strongly opposed by the research team but with some support by the CEO.

In this example, a map was created in BigPicture to graphically summarize the issues, risks, and arguments presented by the executives and researchers in the case study. The map first lists some facts:

 

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Then the two alternatives are listed, along with positive (green) and negative (red) consequences:

 

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Finally, criteria important to the company are listed to the right, as they relate to the consequences of the decisions. The goal is to provide a summary map that can be used to review and discuss the possible options and come to a consensus decision in a strategic planning environment:

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The map illustrates the benefits of using BigPicture to visually summarize complex set of relationships and issues in a diagram. When a diagram is used, people are more likely to understand those relationships, analyze them, and remember them. People tend to be more engaged when working with a diagram, and remember its concepts better:

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Check out the full example model in BigPicture’s ‘Example Spreadsheets’ section under the Help menu:

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BigPicture Example Series: Strategic Planning for Business Acquisitions

In the BigPicture Example Series, we’ll show you different ways you can make BigPicture work for you.  You can check out all these example files with your copy of the BigPicture software, which you can download here. Get BigPicture today and start playing with these fun and informative example models. The possibilities are limitless!

In the Harvard Business Review case study Learning to Play in the New Share Economy” (July-August 2013), a fictional company Beacon Car Rental has recently acquired a car-sharing company VillageCar. The executives of the company are struggling with the strategy to use for integrating the acquired company into Beacon’s operations. Beacon is an established car rental company and VillageCar is a fast-growing start-up using a new car sharing model.

In this example, BigPicture is used to summarize the issues, risks, and arguments presented by the different executives in the case study. Three different integration options are shown in the map, with topics highlighting the pros and cons associated with each possible strategy.

 

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The goal is to provide a summary map that can be used to review and discuss the possible options and come to a consensus decision in a strategic planning environment.

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The map illustrates the benefits of using BigPicture to visually summarize complex set of relationships and issues in a diagram. When a diagram is used, people are more likely to understand those relationships, analyze them, and remember them. We’re more engaged when working with a diagram, and remember its concepts better.

Check out the full example model in BigPicture’s ‘Example Spreadsheets’ section under the Help menu:

 

 

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Why Use BigPicture?

There’s always some new software product coming out–how can you know if this one is worth your time?  We’re convinced that BigPicture can make your work and life easier and more organized.  Check out our demo video to see how it can make your tasks and projects that much more efficient:

 

 

Don’t miss out on your chance to try BigPicture for yourself:

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